EFFECTIVE DATE: February 5, 2018

Any information that you provide of a confidential personal nature or otherwise through this website (“Site”) will be handled in accordance with the following Privacy Policy (“Policy”). Your use of the Site is contingent upon your acceptance of the Terms of Use of this Site as well as the guidelines of this Policy. If you do not accept the terms of this Policy, you may not use the Site.

INFORMATION COLLECTION AND USE

Authorization. You understand and agree that LifeLine Sciences, LLC and its authorized business partners, affiliates, subsidiaries or agents (collectively, “LifeLine”, “us” or “we”) may collect, maintain, and process information provided by you, on and through the Site. You represent and warrant that you have permission to share any information you elect to provide LifeLine and that such information is accurate, current, non-misleading, and consistent and relevant for the purpose for which you are providing information. By providing any personal information to us, you fully understand and unambiguously consent to the transfer of such personal information and the collection and processing of such personal information in the United States. Your personal information will be stored and processed on computers in the United States. The laws on holding personal information in the United States may vary and be less stringent than laws of your state.

The information you provide to LifeLine through this Site is used to provide users with services, to allow us to understand how visitors navigate our Site, and to provide advertising that is relevant to your interests. Data collected through this Site may be combined with data from other websites, mobile applications, and other sources.

Information You Give Us. We collect information that you enter on our Site. For example, we collect your information on the Contact Us page.

The information we may collect from you include:

  • Your name
  • Your e-mail address
  • Your phone number
  • Business information

Mailing List. You may submit your email address through a form located on our Site. Your email address may be used to send you news about LifeLine’s products or promotions. We may use one or more service providers to administer these messages and may share your email address with third parties that we believe are of interest to you. You may opt-out from receiving materials from us by following the instructions in the opt-out section below.

Age Restrictions. LifeLine does not knowingly solicit or collect data from children nor knowingly market to children online. If you are between 13 and 17 years of age, you may not provide any personally identifiable information (for example, your last name, home address or e-mail address) on this Site. If you are under the age of 13, you are explicitly not authorized to use this Site. If you believe your child has provided personally identifiable information to us, please contact us so we can allow you the opportunity to review and delete such information.

Passive Collection. We may record and collect information about how you use the Site. This data may include your domain name, IP address, language, type of browser and operating system, Internet Service Provider, access times, and referring website addresses. We may monitor, use, and share such data to measure the Site’s performance, activity, and improve the Site’s design and functionality. As with many Internet sites, we may use cookies or web beacons to, among other things, enhance the functionality of the Site and to make transactions and other activities through the Site more convenient and efficient for visitors. A cookie is a file stored locally on a user’s computer. Most Internet browsers include preference settings to notify and control whether cookies are transferred to their computers.

WHEN AND WITH WHOM WE MAY SHARE YOUR INFORMATION

Third Party Advertising Vendors. LifeLine and the Site may use third-party advertising companies (such as Google, Twitter and Facebook) that employ the use of pixel tags, web beacons, clear GIFs, advertising cookies or other similar technology to help with our online and email advertising campaigns. LifeLine uses these third-party services to deliver targeted ads to you on our Site and across the web on your devices. To learn more about how Google uses cookies in advertising, you can visit the Google ad and content network privacy policy located HERE. You can opt out of receiving interest-based Google ads, or customize the ads Google shows you, by clicking HERE. Likewise, if you elect to register to receive email newsletters LifeLine will not only use your email for newsletters but it will also be shared with third-party vendors (such as Facebook, Google, and Twitter) to serve targeted ads to you on their respective platforms and across the web. You can learn more about Twitter’s interest-based advertising or opt-out through Twitter HERE. In addition to the platform specific opt outs you can opt out directly with LifeLine as detailed in the Opt-Out Choices section below.

External Processing. LifeLine may share your information with its vendors, service providers, customer support, engineers, and technicians who help with our processing, storage, marketing, accounting, IT infrastructure, and support teams that help answer your questions.

Sale or Transfer. In the event of the sale of LifeLine, or in the event of a transfer of our assets, Site or operations, LifeLine may disclose or transfer your personal information in connection with such transaction. In the event of such a transfer, LifeLine will notify you via email or by posting a prominent notice on our Site for 30 days after any change in LifeLine’s ownership that results in a change of control of your personal information.

Disclosure pursuant to law. We will also disclose your personal information, without notice, when required to do so to: (a) conform to the edicts of the law or comply with legal process served on LifeLine or the Site; (b) protect and defend the rights or property of LifeLine; and, (c) protect the personal safety of users of LifeLine, its websites, or the public.

ONLINE TRACKING
At this time, this Site does not support Do-Not-Track signals.

OPT-OUT CHOICES 
To “opt-out” of (1) any consents previously given to us, (2) receiving communications from us, or (3) having personal information disclosed to third parties, send an e-mail to info@lifelinesciences.com and notify us of your wish to opt out. Notwithstanding this right to request to cease receiving communications from us and to have us not share personal information with third parties, we retain the right to collect, maintain and process information provided by and collected about you on and through the Site, and disclose such information to comply with its reasonable business and legal obligations.

ACCESS TO PERSONAL INFORMATION
To the extent that you may provide personal information to us on or through the Site, we will allow reasonable access to, and review of, such information, where such information is readily available, upon proper verification and authentication of the person (author) seeking such access and review. You may request to review and revise to your personal information through the info@lifelinesciences.com email address. After receipt of verification, we will change or delete your personal information at your request.

CONSENT TO PROCESSING 
By using or providing information to the Site, you understand and unambiguously consent to the collection, processing, sharing, and use of such information in the United States for the purposes set forth in this Policy.

SECURITY
Due to the nature of the Internet, we cannot and do not guarantee that communications with the Site will be free from unauthorized access.

CHANGES TO THIS PRIVACY POLICY
LifeLine reserves the right to revise this Privacy Policy at any time by updating this posting, and your use of this Website after such change signifies your acceptance of the changed terms. Periodically check these terms for revisions.

Contact Information
If you have questions or concerns about your privacy when using the Site, contact LifeLine by email at info@lifelinesciences.com or by mail at:

Lifeline Sciences, LLC
38955 Hills Tech Drive
Farmington Hills, MI 48831